With several different loads of the same caliber of ammunition, there needs to be a visual and written way to differentiate them and provide the consumer with information on what is right for them.

The original packaging was very expensive with gold foil and embossing. While it looked nice, it was developed without the forethought that there would be more expensive lines coming out in the future. This prompted and exploration into how the design system could be expanded to have a good and better design that all felt cohesive under the overall brand design.