As the marketing manager for Nemo Arms for 2 years, I had many opportunities to optimize and create new functionality on the Wordpress based e-commerce website.

In order to provide more depth and SEO value to the brand, I developed several articles and stories highlighting events and community outreach that took place.

A customized Dealer map created so the sales team could easily add new dealers for customers to find a local retail store.

Several landing pages were setup to provide a customized experience depending on where the customer was sent to the site from.

Navigation was improved so customers didn't need to know the product lines and could shop by caliber if desired. Filtering of parts was also reworked to allow customers to select options within a category, or shop across all categories for each tag.